The East London Coffee Company

The world of coffee has almost gone a full circle, starting with basic home roasting hundreds of years ago, coffee lovers then flocked to coffee houses. After fighting the naysayers and the lawmakers, coffee lovers prevailed and the sought after beverage soon became one of the most traded commodities in the world, second only to oil.

The artisan roasters struggled. Faring poorly against the might of automated mass production and the dehydrated or freeze dried version of the beverage labelled ‘instant coffee.’